Exhibit A
Lawyers work in Corpus Christi
Corpus Christi is a mid sized coastal city with a steady base of law firms serving the people who live and work around the bay. The demand for legal searches here comes from a mix of owner operators and small partnerships rather than national franchises, and the searches follow the local economy: the port, the refineries, the military presence at Naval Air Station Corpus Christi, the tourism along the coast and the everyday work of family, injury, criminal and property law. Paid search in this market is contested by the firms that already bid on the obvious terms, which leaves room for the longer, more specific searches people type when they have a real problem. That is the demand available to a firm that publishes for it.
