Exhibit A
Lawyers work in Dallas
Dallas is a large legal market. The city and its surrounding counties support a deep bench of firms, from solo practices and small partnerships to the large downtown offices, and the searches reflect that spread. People in Dallas look for help with family matters, personal injury, criminal defence, business contracts, immigration and estate planning, and they search by neighbourhood and by suburb as often as they search by practice area. Paid search in this market is competitive, with firms bidding on the same injury and family terms, which makes the organic and AI search results worth holding. The firms competing for attention range from owner operators working alone to multi office practices, and both types show up in the same results pages. The demand is there across the metro, and it is steady.
