Exhibit A
Lawyers work in Fairfield
Fairfield is a working city in Sydney's south west, and the demand for legal help here follows the people who live in it. Searches come from households dealing with a will, a sale, a family matter or a car accident, and from small business owners along the main roads who need a contract or a lease looked at. The firms competing for that demand are mostly small practices and sole practitioners rather than national brands, which means the searches are local and specific. Paid search in the area is contested by the firms that advertise, and the organic results are where a practice that publishes consistently can hold ground. The demand is there every week of the year.
