Exhibit A
Lawyers work in Fargo
Fargo has a steady base of law firms serving the metro, from solo practices downtown to firms along the 13th Avenue and Veterans Boulevard corridors, and the demand for legal searches here follows the city's growth. People search for help with family matters, estate planning, business contracts, personal injury and criminal defence, and the searches often carry a place name, such as a neighbourhood or a nearby town. Paid search in this market is competitive enough that firms bid on the obvious terms, which leaves the longer, more specific searches as the ground where a well written page can sit and keep working. Publishing consistently across those searches is how a firm in Fargo builds a presence that holds up in both Google and AI answers.
