Exhibit A
Lawyers work in Gainesville
Gainesville is a mid sized city with a large student and university population, a steady flow of people moving in and out for study and work, and a surrounding county of smaller towns. That mix keeps a steady stream of searches running for legal help: family matters, criminal defence, personal injury, landlord and tenant disputes, immigration and small business work. The firms competing for those searches range from solo attorneys and two or three person practices to a handful of larger firms, and most of them run on referrals and word of mouth rather than on paid search. Paid search in this market is modest compared with a metro like Orlando or Miami, which means the organic results and the AI answers carry a large share of the demand. The demand is there every week of the year, spread across a wide set of practice areas and a wide set of neighbourhood searches.
