Exhibit A
Lawyers work in Gilbert
Gilbert sits in the East Valley and has grown into one of the larger towns in the Phoenix metro, and the legal work follows the households. Family law, estate planning, personal injury and small business work are the areas that come up most for firms based here. The searches are local: people type Gilbert into the query, or the name of a subdivision, or a cross street. Paid search in this market is contested by firms across the East Valley, including Mesa and Chandler practices bidding on Gilbert terms, so the paid results are crowded and the organic results are where a smaller firm can hold ground. The firms competing are mostly owner operated practices and small partnerships rather than franchises, which means the content on their sites is often thin and the opportunity to publish better pages is real.
