Exhibit A
Lawyers work in Gresham
Gresham is the fourth largest city in Oregon and sits at the east end of the Portland metro, so the lawyers working here draw from a city of its own plus the smaller communities further out along the Columbia and up toward Mount Hood. The searches people make are local and practical: a family matter, a criminal charge, a contract, a landlord problem, an injury. Firms in Gresham compete for those searches alongside the larger Portland firms that target the metro by name. Paid search in a metro this size carries real cost per click, which is why the organic and AI results matter so much for a firm that wants steady enquiries without paying for every visit. The firms holding those results are a mix of small owner run practices and multi lawyer offices, and the ones that publish consistently are the ones that show up when somebody in Gresham types a question at ten at night.
