Exhibit A
Lawyers work in Henderson
Henderson is a city of around 320,000 people in Clark County, Nevada, sitting south east of Las Vegas, and it has a steady base of law firms serving residents and small businesses. The searches that matter here are local: someone in Green Valley looking for a family lawyer, a small business owner near Water Street wanting a contract reviewed, a driver after a collision on the 215. Paid search in this market is competitive because the firms bidding are established and the cost per click for legal terms is high, which tells you the demand is real and worth having. The firms taking that demand are mostly owner operators and small partnerships rather than national franchises, so the field is made up of practices like yours. The demand is there every month of the year, and the firms that publish consistently are the ones that show up when it is searched.
