Exhibit A
Lawyers work in Houston
Houston is a large legal market. Firms of every size practise here, from solo attorneys working out of offices near the courthouses downtown to large firms with practices spanning the state. The Harris County courthouse complex on Franklin Street draws filings from across the region, and the surrounding legal district supports a dense cluster of practices. Personal injury, family law, criminal defence, immigration and business law all have deep benches in this city. Paid search in legal categories is among the most expensive advertising there is, which tells you the demand is real and that firms are willing to pay for it. Most of the firms competing for that demand are owner led practices and small partnerships rather than national franchises. The searches are there. The question is whether your firm has pages that answer them.
