Exhibit A
Lawyers work in Indianapolis
Indianapolis is a legal market with a steady base of demand. Marion County holds the largest concentration of firms, from solo practices on the near north side to larger offices downtown, and the surrounding counties add their own. People search for a lawyer here the way they search in most mid sized American cities: by practice area, by neighbourhood and by the situation they are in. The searches are specific. Someone types what happened to them and where they are, not the word lawyer on its own. That is the demand available, and it is spread across many practice areas rather than sitting in one.
