Exhibit A
Lawyers work in Irvine
Irvine is a large, planned city with a dense business base, and legal work here follows the businesses and households around it. Firms in Irvine compete for searches on business formation, contracts, employment matters, real estate, estate planning and family law, and the paid search market around those terms is active because the cases carry real value. The firms doing the searching are mostly owner run practices and small partnerships rather than national franchises, which means the local search results are shaped by individual firms publishing about Irvine specifically. The demand is there for a firm that puts clear pages in front of the people typing those searches.
