Exhibit A
Lawyers work in Las Cruces
Las Cruces is a mid sized city with a steady base of law firms serving it. Solo attorneys, small partnerships and a handful of larger practices cover family law, criminal defence, personal injury, immigration and estate work. The demand is local and it is specific. People search for a lawyer near them, for a practice area, and for the court or county their matter sits in. Paid search in this trade is expensive per click because a single client is worth a lot, so many firms bid on a small set of terms. That leaves the longer, more detailed searches open. Those are the ones a publishing platform can cover at scale.
