Exhibit A
Lawyers work in Las Vegas
Las Vegas is a metro of more than two million people and the legal demand follows the population. Personal injury work runs along the resort corridor and the freeways, family and immigration work runs through the east side and the older neighbourhoods, and business and real estate work follows the new construction on the edges of the valley. Search demand for lawyers in Las Vegas is steady through the year with clear lifts after holiday weekends and during the summer driving season. Paid search in this market is competitive, with firms bidding on injury and accident terms, and the organic results above the fold are held by a mix of established local firms and national lead generation sites. The searches are local: people type the neighbourhood or the freeway, not just the city.
