Exhibit A
Lawyers work in Lincoln
Lincoln has a steady base of legal demand. The city centre around the Bail and the cathedral quarter holds the established firms, and the district councils and courts keep a regular flow of conveyancing, probate, family and employment work moving through the county. Searches for solicitors in Lincoln come from people buying and selling homes in the city and the villages around it, from families sorting out estates, and from employers and employees dealing with disputes. The firms competing for those searches are mostly local practices and a number of regional firms with offices in the city. Paid search on the main terms carries a real cost per click, which tells you the demand is worth having. The searches themselves are specific: people name the town, the type of matter and often the court or the council they are dealing with.
