Exhibit A
Lawyers work in Macon
Macon is a legal market with a steady base of demand and a set of firms that have been in the city for decades. The searches come from people who live and work here: someone hurt in a wreck on the interstate, a family settling an estate, a small business on the north side that needs a contract looked at. The firms competing for those searches range from solo practices to established partnerships, and the ones that show up in the map pack and the organic results are the ones with pages that answer the question the person typed. Paid search in this trade is expensive per click because a single case can be worth a lot, so the firms that buy ads are usually the larger ones, which leaves the organic results open to firms that publish consistently. HaloSEO builds that publishing habit for you.
