Exhibit A
Lawyers work in Manchester
Manchester has a large legal market. The city centre around Spinningfields and the Northern Quarter holds the big commercial firms, and the surrounding boroughs hold hundreds of smaller high street practices handling conveyancing, family, employment and personal injury work. Search demand follows that spread. People search for a solicitor near where they live or work, and they search by the type of matter they have. Paid search in this market is competitive, with firms bidding on the same matter terms, which tells you the searches carry commercial intent. The firms taking that demand range from national brands with Manchester offices to owner run practices in the suburbs. The demand is there across the whole city and the surrounding towns, and it is steady rather than seasonal.
