Exhibit A
Lawyers work in McAllen
McAllen is a city where people search for a lawyer close to home, and the searches carry the names of the streets and neighbourhoods they live on. Demand for legal help here comes from a mix of owner run firms and small partnerships rather than national franchises, so the searches are local and the pages that answer them are local too. The demand is steady across the year and it is spread across practice areas, from family matters to injury claims to business contracts. Publishing pages that name the places and the situations people in McAllen actually search for puts your firm in front of that demand as it happens.
