Exhibit A
Lawyers work in McKinney
McKinney is a large Collin County seat with a steady flow of people moving into new housing on the north and west edges, and that growth keeps legal demand moving through the city. The searches come from people who live here and need help with a closing, a family matter, a contract or a dispute. Firms competing for that attention range from solo attorneys working out of small offices near the historic square to multi attorney practices along the US 75 and SH 121 corridors. Paid search in this trade is expensive because a single retained client can be worth a great deal, so the paid listings at the top of results are crowded and costly. HaloSEO builds the organic side of that picture, researching the keywords people in McKinney actually type, writing the posts, publishing them and linking them up so your firm has pages working for it around the clock.
