Exhibit A
Lawyers work in Mobile
Mobile is a mid sized legal market with a steady base of demand. People search for lawyers here around car wrecks on the interstate, injuries on the job at the port and the shipyards, family matters, and criminal charges after an arrest. The firms competing for that attention range from small owner run practices to established firms with several attorneys, and the searches themselves are mostly local, with people typing a practice area plus Mobile or a nearby neighbourhood. Paid search in this market carries real cost per click for the competitive practice areas, which is one reason organic and AI search visibility matters so much. The demand is there every week of the year, and the firms that publish consistently are the ones that collect it.
