Exhibit A
Lawyers work in Modesto
Modesto is a legal market built around a working city and the farmland around it. Firms here range from solo attorneys on a single street to established practices with several lawyers, and most of them compete for the same local searches: family law, criminal defence, personal injury, estate planning, immigration and business work. Paid search in this trade is expensive because a single client can be worth a lot, so firms bid hard on the terms that convert. The demand is steady rather than seasonal, and it comes from people who live and work in the city and the towns around it. That is the demand available to a firm that publishes for it.
