Exhibit A
Lawyers work in New Orleans
Legal demand in New Orleans runs through the metro's personal injury, family, criminal defence and successions work, and the searches follow the population across Orleans, Jefferson, St. Bernard and the north shore. Firms here range from solo practices on a single street to regional firms with several practice groups, and most of them compete for the same handful of urgent searches. Paid search in this market is expensive because a single retained client can be worth a great deal, so the firms with budget bid hard on injury and criminal terms. The organic results underneath are where a smaller firm can hold ground, because a well written page about a specific parish and a specific problem keeps earning clicks without a per click cost.
