Exhibit A
Lawyers work in Newport News
Newport News is a working city of around 180,000 people, and legal demand here follows the same things that drive the rest of the local economy: the shipyard, the military population around Fort Eustis and the Yorktown side, small business, and household money. People search for a lawyer in Newport News when something has already gone wrong, a charge, a crash, a closing, a family matter, a dispute with an employer. The searches are specific and they carry intent, which is why paid search in this trade is expensive and why the firms that rank organically take the cheaper share of the same demand. The competing set is a mix of small owner run practices and a smaller number of firms that market hard across Hampton Roads. The demand is there every week of the year.
