Exhibit A
Lawyers work in Norman
Norman is a city of around 128,000 people with a university at its centre and a steady flow of people moving through it. The legal work that follows is broad: family matters, criminal defence, estate planning, personal injury, small business advice and student related issues. Search demand for lawyers in Norman is spread across those practice areas rather than concentrated in one. The firms competing for it range from solo attorneys and small partnerships to a handful of larger practices, and most of them run on referrals and a website that has not changed in years. Paid search in this market is active but not saturated, which tells you people are searching and firms are paying to be seen. The demand is there every month of the year.
