Exhibit A
Lawyers work in North Las Vegas
North Las Vegas is a city of around a quarter of a million people, and it carries its own legal demand rather than borrowing Las Vegas demand. The searches come from people who live and work in the city: a household on the north side dealing with a landlord, a driver after a collision on the I 15, a small contractor on the industrial east side with a payment dispute. The firms competing for those searches are mostly local practices and small offices rather than national brands, and the paid search market around personal injury and family terms is active enough that sponsored results sit above the organic listings on many queries. That is the demand available in the city. HaloSEO researches the terms people in North Las Vegas actually type, writes the posts that answer them, publishes them on your site and builds the links that help them move.
