Exhibit A
Lawyers work in Omaha
Omaha carries a steady demand for legal help. The city has a large base of small and mid sized firms, and a good share of them are solo attorneys and two or three person practices working out of older office buildings downtown and in the neighbourhoods. The metro spreads across Douglas and Sarpy counties, so a firm in midtown and a firm in Papillion are often chasing the same searches from different sides of the city. Paid search for legal terms in Omaha is competitive, which tells you people are actively looking and firms are paying to be in front of them. The searches themselves are local and specific: a person typing a legal query in Omaha usually adds the neighbourhood, the county or the nearby town, and that is the demand your pages can meet.
