Exhibit A
Lawyers work in Ontario
Ontario is a large legal market. Toronto alone holds the biggest concentration of law firms in the country, and the surrounding cities carry their own busy bars. Search demand follows the population: family law, real estate, wills and estates, personal injury, immigration and criminal defence all draw steady queries from across the province. Paid search in this field is expensive, which tells you the demand is real and that firms are willing to pay for it. The firms competing for those searches range from solo practitioners and small partnerships to large full service firms and national practices with Toronto offices. Franchised legal brands exist in some areas, such as wills and estate planning, but most Ontario firms are owner led practices that built their name locally. That mix means the searches are spread across many towns and many practice areas rather than held by a handful of names.
