Exhibit A
Lawyers work in Palmdale
Palmdale is a city of around 170,000 people in the Antelope Valley, and the legal work here follows the housing, the commuter traffic on the 14 and the business that serves both. Search demand for lawyers in Palmdale splits across practice areas rather than sitting in one pool: family law, criminal defence, personal injury, immigration, estate planning and business formation each carry their own searches, and the people typing them are usually looking for someone close to home. The firms competing for those searches are mostly small practices and solo attorneys, with a handful of larger firms from the Santa Clarita and Los Angeles side bidding on the same terms. Paid search in the valley is concentrated on the injury and criminal terms, where a click costs real money, while the family, estate and immigration searches are cheaper and steadier. That mix is the demand available in Palmdale, and it rewards a firm that publishes consistently over one that buys ads in bursts.
