Exhibit A
Lawyers work in Peoria
Peoria is a mid sized Illinois city with a steady base of law firms serving individuals and small businesses. Search demand for lawyers in Peoria is spread across practice areas rather than concentrated in one, so the searches come in small clusters: family law, personal injury, estate planning, criminal defence, business advice. The firms competing for those searches are mostly local practices and small partnerships rather than national franchises, which means the search results are shaped by who publishes consistently. Paid search in this market is affordable enough that some firms bid on the obvious terms, which leaves the longer, more specific searches open to firms that publish pages for them. The demand is there across the city and the surrounding towns, and it arrives through the year rather than all at once.
