Exhibit A
Lawyers work in Richmond
Richmond is a legal market with a steady base of demand. People search for help with buying a house, with a divorce, with a contract, with a dispute, and with the everyday problems that send someone looking for a solicitor. The searches are local: they name Richmond, they name the surrounding towns, and they often name the type of matter rather than the firm. Paid search in this trade is expensive because a single instruction can be worth a lot, so firms bid on the same handful of phrases and the cost per click reflects that. The firms competing for the work range from small high street practices to larger regional outfits with a Richmond presence. The demand is there every week of the year, and the firms that publish useful pages about the matters people actually have are the ones that get found for it.
