Exhibit A
Lawyers work in Waterbury
Waterbury is a city of roughly 114,000 people, and the legal work that comes with it is steady. Firms here range from solo practices on Bank Street to established offices handling personal injury, family law, criminal defence, real estate closings and probate. The searches that matter are local: someone hurt in a car accident on Wolcott Street, a couple buying a house in the East End, a family settling an estate in the North End. Paid search in this market is competitive enough that firms bid on the same handful of terms, which tells you the demand is real and worth having. Most of the firms competing are owner operators and small partnerships, not franchises. That means the field is made of practices like yours, and the ones with pages already written for these searches are the ones people find.
