Exhibit A
Lawyers work in Wilmington
Wilmington is a mid sized city with a steady flow of legal work. Firms here range from solo attorneys and small partnerships to the larger practices that serve the wider region, and most of them compete for the same local searches. The demand is real and it is local: people in Wilmington search for help with a closing, a contract, a family matter or a business dispute, and they search by neighbourhood and by town. Paid search in this trade is expensive because a single client can be worth a lot, so the firms that bid on it are usually the ones with a marketing budget. That leaves a wide band of searches that are open to a firm with well built pages. The demand available is steady and it rewards the firm whose site answers the questions people actually type.
