Machine Shops
Keyword Research for Machine Shops
Machine shop owners know their trade. The phrases their customers type into Google are often different from the phrases the trade uses. HaloSEO finds the gap and turns it into a publishing plan.
The phrases customers search, not the phrases the trade uses
A machinist talks about CNC turning, five axis milling and tolerance bands. A buyer with a broken part talks about a replacement shaft, a one off bracket or someone who can make a small batch fast. Those are different phrases. HaloSEO connects your website and looks for the phrases that already earn traffic in your market and that you have no page for. It hands those phrases to the planner as subjects. You are not searching in a keyword tool. The output is the publishing plan, not a report.
A worked example
Say the research finds that people in your area search for a phrase like custom metal brackets small batch, and your site has no page for it. The planner takes that subject and writes a post around it. The post explains what a small batch means in practice, what a buyer needs to send over, what file formats help, and how to ask for a quote. It links to your contact page and to a related post on materials. It gets published on your site and linked up. That is one subject from the plan, not a promise about where it will land.
What local intent means for Machine Shops
Most machine shop work is won within driving distance. A buyer who needs a part repaired or a short run made will often search with a town or a county in the phrase, or with words like near me. Local intent for a machine shop is not only about the map. It is about whether the page makes clear what you can make, what you cannot, the sizes and materials you handle, and how a buyer reaches you. A post built around a local phrase should answer those questions on the page itself.
Who this is not right for
This is not right for a shop that has no website, or one that cannot publish posts to it. It is not right for a shop that wants a keyword report to read and act on by hand, because the output here is the publishing plan. It is not right for a shop that wants a guaranteed position on Google, because we do not promise a ranking, a position, a traffic number or a date. And it is not right for a shop that will not review what goes out under its name.
Related
the trade
the feature
same feature, another trade
How it runs, once it is connected
You do the first step. HaloSEO does the other six, on its own, every week.
- 01
Connect your website
- 02
HaloSEO researches keywords
- 03
Writes blog posts
- 04
Publishes automatically
- 05
Creates internal links
- 06
Builds backlinks
- 07
Improves rankings on Google and AI search engines