The brief
Managed Service Providers work in Phoenix
Phoenix runs on small and mid sized businesses, and most of them buy their IT support from a managed service provider rather than hiring in house. The metro spreads across a wide set of suburbs, so a firm in Chandler and a firm in Peoria are often chasing the same kind of client: dental groups, law practices, property managers, logistics outfits near the airport. Search demand follows that spread. People look for support close to where their office sits, and they compare two or three providers before they call. Paid search in this trade is competitive in Phoenix because the lifetime value of a support contract is high, which is why the organic results matter. The firms holding those results are a mix of owner operators and regional providers. The demand is there across the valley, and it is steady.
