Exhibit A
Mortgage Brokers work in Akron
Akron borrowers search for mortgage help in a steady, local way. Summit County has a large stock of older homes, and much of the buying and refinancing around them runs through small brokerages and independent loan officers rather than through big national brands. The searches that matter are practical ones: first time buyer programs, FHA loans on older Akron housing, refinancing a home in Ellet or Kenmore, and loan officers who answer the phone. Paid search in this market is contested by a mix of local brokerages and lead generation companies buying the same terms, which makes organic and AI search results the place where a local firm can hold ground without bidding on every click. The demand is there, spread across the city and its suburbs, and it is searched in plain language by people who want a person in Akron to talk to.
