Mortgage Brokers
Internal Link Builder for Mortgage Brokers
HaloSEO links each new post to three to five of your own earlier posts, on the phrase the target was written to rank for. It also goes back to older posts and links them forward to new ones.
The phrases your customers search
People looking for a mortgage broker rarely type the words the trade uses. They search things like can I get a mortgage on a zero hours contract, how much deposit do I need as a first time buyer, or is a broker worth it when my bank offered me a rate. They search by their situation, not by product names. HaloSEO researches those phrases and writes each post around one of them. The internal links then use that same phrase as the anchor text, so the post you already published on a related situation gets a clear signal from the new one.
A worked example
Say the research turns up the phrase mortgage for the self employed with one year of accounts. HaloSEO writes a post on that, aimed at that phrase. When it publishes, it looks through your earlier posts for sentences where a link fits naturally. It might link the phrase to your post on how lenders assess income, to your post on documents to gather before you apply, and to your post on what a broker does that a comparison site does not. Each link sits inside a sentence that already reads well with it. Later, when a new post on contractor day rates goes up, HaloSEO revisits the self employed post and adds a link forward to it.
What local intent means here
A mortgage is tied to a property, and a property is tied to a place. Someone searching for a mortgage broker in a named town is usually close to instructing one, and often has a specific property or a specific lender in mind. That makes place names part of the phrase, not an afterthought. HaloSEO writes posts around the phrases people use with their town or region attached, and links them to your other posts on the same area or the same lender. The links keep related local pages connected, so a reader who lands on one can find the next one that answers their question.
Who this is not right for
This is not right for you if you want links bought for you. HaloSEO does not buy links. It is not right if you expect links pointing out to other people's sites, because it only links to pages we publish to. It is not right if you want a guaranteed position on Google or a date by which you will rank, because we do not control search engines and will not promise either. And it is not right if you want to approve every sentence before it goes live, because the platform researches, writes and publishes on its own.
Related
How it runs, once it is connected
You do the first step. HaloSEO does the other six, on its own, every week.
- 01
Connect your website
- 02
HaloSEO researches keywords
- 03
Writes blog posts
- 04
Publishes automatically
- 05
Creates internal links
- 06
Builds backlinks
- 07
Improves rankings on Google and AI search engines