Exhibit A
Mortgage Brokers work in Augusta
Augusta is a mid sized Georgia city on the Savannah River, and the mortgage brokers working here sit inside a market shaped by Fort Gordon, the medical district and the older housing stock in the surrounding counties. The searches that matter are local and specific: people looking for a broker who knows a VA loan, a first time buyer program, or a refinance on a house in Columbia County. The firms competing for those searches are a mix of small owner operators and a few franchise offices, and the paid search space around the term is modest enough that organic pages can carry a lot of the demand. The volume is steady rather than huge, which means a page that answers a real question well can hold its place for a long time.
