Exhibit A
Mortgage Brokers work in Berkeley
Berkeley is a small market with a steady stream of mortgage work. The city is built around a large university, a dense rental stock and a set of older single family homes in the hills and the flatlands. Buyers here tend to be academics, staff, long time residents and people moving in from elsewhere in the Bay Area. Search demand for mortgage brokers in Berkeley is modest in raw volume, and the firms competing for it are mostly small owner run brokerages rather than national franchises. Paid search in the city is thin, which means the organic results and the AI answers carry most of the weight. The demand is there each month, and it is concentrated on a small number of searches that people in Berkeley actually type.
