Exhibit A
Mortgage Brokers work in Boise
Boise has a steady stream of mortgage broker searches because people keep moving into the valley and because existing owners refinance and move up. The demand is spread across the city rather than sitting in one downtown pocket. Searches come from people buying in Meridian and Kuna, from families relocating for work, and from long time residents watching rates. Paid search in this trade is competitive, which tells you the demand is worth money to somebody. The firms taking that demand are a mix of national franchises with local pages and owner operators who know their neighbourhoods well. That mix means the searches are there to be earned with pages that speak to a specific part of the valley.
