Exhibit A
Mortgage Brokers work in Broken Arrow
Broken Arrow is a city of homeowners and people moving into new builds, and the mortgage searches that come with that run through the city's own name. People here search for a broker in Broken Arrow, near their subdivision, or near the schools they are moving for. The firms competing for those searches are a mix of local brokerages and the larger regional outfits whose pages already rank for the surrounding Tulsa suburbs. Paid search on mortgage terms is expensive everywhere, which is why the organic results and the AI answers matter so much for a broker working a single city. The demand is there in the searches people type with Broken Arrow in them, and those are the searches a local broker can own.
