Exhibit A
Mortgage Brokers work in Cambridge
Cambridge is a small, dense market. The firms competing for mortgage searches here are a mix of independent brokers working alone or in small partnerships, and branches of national networks that carry a recognisable name. The city's two universities and the science and technology employers around them bring a steady flow of people moving in for a post or a contract, and those people search for a broker before they know the city well. The housing stock is expensive and varied, from terraces off Mill Road to new builds on the northern edge, and buyers often need advice on how a lender will treat a period property or a new build. Searches for mortgage advice in Cambridge carry real intent, and the paid search around them is contested by the networks. That is the demand available in the city.
