Exhibit A
Mortgage Brokers work in Cape Coral
Cape Coral is a city of canals and single family homes, and much of the mortgage work here follows the buying, refinancing and equity lending that goes with that housing stock. The searches come from people moving into the area, from owners looking at a refinance, and from buyers comparing brokers before they call one. The firms competing for those searches are a mix of local brokerages, loan officers working under national brands, and banks with a Cape Coral presence. Paid search in this trade is expensive because a single closed loan is worth a lot, so the paid listings are crowded and the organic results underneath them are where a broker can hold ground without paying per click. HaloSEO researches the terms people in Cape Coral actually type, writes the pages, publishes them and links them up, so the site keeps building coverage of the local demand.