Exhibit A
Mortgage Brokers work in Carrollton
Carrollton sits in three counties at once, Dallas, Denton and Collin, and that shapes the mortgage work here. The city has a large stock of 1970s and 1980s single family homes, plus townhomes and condos near the Bush Turnpike and the Dallas North Tollway, and a steady flow of buyers moving in from Dallas, Plano and Farmers Branch. The firms competing for mortgage searches here are mostly small brokerages and individual loan officers, with a handful of franchise brands and bank loan officers in the mix. Paid search on mortgage terms in the Dallas metro is expensive, so most of the local competition is fought on organic results and on the map pack. The demand available is steady: purchase loans, refinances, first time buyer programs, FHA and VA lending, and Spanish language searches from a substantial part of the city's population. HaloSEO connects to your site, researches the terms Carrollton borrowers actually type, writes the posts, publishes them, links them together and builds backlinks, so your pages are in place for that demand.
