Exhibit A
Mortgage Brokers work in Charlotte
Charlotte carries a steady stream of mortgage broker searches because the city keeps adding households. The metro spreads across Mecklenburg and into Union, Cabarrus, Gaston and York County in South Carolina, and each of those areas produces its own searches for purchase loans, refinancing and first time buyer help. The firms competing for that demand range from national franchises with Charlotte branches to small owner operators working out of a home office, and the owner operators often rank well because they write about the neighbourhoods they actually lend in. Paid search in this trade is expensive per click, which is why organic and AI search results matter so much for a broker who wants steady enquiries without paying for every visit. The demand is there across the whole metro, and the brokers who publish consistently are the ones search engines and AI assistants have something to show.
