Exhibit A
Mortgage Brokers work in Chesapeake
Chesapeake sits inside the Hampton Roads market, and mortgage work here follows the same pattern as the rest of South Hampton Roads. Borrowers search by city and by neighbourhood, and they search by loan type: FHA, VA, conventional, refinance. VA lending carries real weight across Hampton Roads because of the military presence at the bases and shipyards nearby, so searches that pair a loan type with a Chesapeake location are the ones worth owning. The firms competing for those searches are a mix of local brokerages, banks with branches in the city, and national online lenders bidding on the same terms. Paid search on mortgage keywords is expensive everywhere, and Chesapeake is no different, which is why organic and AI search results matter for a broker who wants enquiries without paying for every click.
