Exhibit A
Mortgage Brokers work in Chicago
Chicago borrowers search for mortgage help in a steady, high volume way, and the searches carry the shape of the city. People search by loan type, by neighbourhood and by the situation they are in, refinancing a condo in Lakeview, buying a two flat in Pilsen, working out a jumbo loan on the North Shore. The paid search market around mortgage terms in Chicago is one of the more expensive in the country, which tells you the demand is real and that lenders and brokers bid hard for it. The organic results are a mix of national lenders, local banks and independent brokers, and the independent brokers who publish consistently hold their place in the map pack and the local results. That is the demand available to a broker who shows up in it.
