Exhibit A
Mortgage Brokers work in College Station
College Station is a market shaped by Texas A&M. A large share of the people searching for a mortgage broker here are first time buyers, graduate students staying on, and faculty and staff moving into the area, and much of that searching happens in bursts around the academic calendar rather than evenly through the year. The firms competing for those searches are mostly small independent brokerages and individual loan officers, alongside the branches of larger lenders that serve the wider Brazos County area. Paid search in this market is active, with lenders bidding on refinance and first home terms, which makes the unpaid results on the page worth holding. The demand is there each semester and each spring, and the brokers who show up in those results are the ones who have pages already published when the searching starts.
