Exhibit A
Mortgage Brokers work in Fairfield
Fairfield sits in Sydney's south west, and the mortgage broking work there follows the housing. The area has a large stock of established houses and a steady flow of families buying their first home or refinancing one they already own. Searches for a broker in Fairfield come from people comparing lenders before they commit, and from people who have been told by an agent that they need pre approval quickly. The firms competing for those searches are a mix of local owner operators working the Fairfield and Cabramatta strip, and franchise branded brokers whose head office runs the marketing. That mix means the searches are contested but not closed. The demand is there every week of the year, and the broker whose pages answer the specific questions people type is the one who gets the enquiry.
