Exhibit A
Mortgage Brokers work in Fullerton
Fullerton sits in north Orange County, and the mortgage brokers working here compete with brokers across the county line as much as with each other. The searches come from people buying in the older neighborhoods near downtown, from families moving into the tracts around Cal State Fullerton, and from owners refinancing homes they have held for years. Paid search in this trade is expensive because a single funded loan is worth a lot, so the brokers bidding on the obvious terms are usually the larger shops and the franchise branches. That leaves the longer, more local searches, the ones that name a neighborhood or a loan situation, open for a broker who publishes about them. The demand is there all year. What decides who gets it is whose pages answer the question first.
