Exhibit A
Mortgage Brokers work in Garland
Garland is a city of owner occupied homes, many of them built in the decades after the war, and the mortgage work that follows from that housing stock is steady rather than dramatic. The searches come from people buying their first house near downtown Garland, from families moving within the same school feeder pattern, and from long time owners looking at what their equity will do. The firms competing for those searches are mostly small brokerages and individual loan officers, with a handful of franchise brands holding signs on the main roads. Paid search in the mortgage category is expensive everywhere, and Garland is no exception, which is why the organic results and the AI answers carry so much of the load for a broker who does not want to bid on every click. The demand is there in volume, spread across a metro sized market, and it rewards the broker whose pages actually answer the question being typed.
