Exhibit A
Mortgage Brokers work in Gilbert
Gilbert is a town of owner operators in this trade. The mortgage brokers working here are mostly small shops and solo brokers, with a few franchise brands mixed in, and they compete for the same searches from Mesa, Chandler and Queen Creek as well as from Gilbert itself. The demand is steady rather than dramatic. People search when they are buying a house in a Gilbert subdivision, when they are refinancing a loan taken out a few years back, and when they are weighing a broker against a bank they already use. Those searches are local and specific, which is why a page about Gilbert lending can hold its own against a bigger firm's general page. The paid search around mortgage terms in the East Valley is expensive, and that cost is exactly why organic pages earn their keep.
